INTRO & OBVIOUS LAW 01
"Marketing is not a profession."
Mark Beeching

Welcome to the 22 Obvious Laws of Marketing

We’ll be adding to these over the next few months; and when we get to 22, partly in honor of Al Ries and Jack Trout but also because no marketing laws should be treated as immutable, we will start trading some out for new ones. If you have blindingly obvious marketing laws of your own you would like to share with us, please do. BGO would love to hear them.

Share a law

OBVIOUS LAW 02

Ron Gibori/ January 11, 2016

“If an idea needs repeating, stop listening.”

OBVIOUS LAW 03

Seth Godin/ January 11, 2017

“All good ideas are terrible. Until someone points out that they are in fact obvious."

SETH GODIN

OBVIOUS LAW 04

Stephanie Sarofian/ January 11, 2016

“Loyal brands build loyal customers.”

OBVIOUS LAW 05

Aaron Webber/ January 13, 2017

“In the end predictive data is always precisely wrong.”

Just ask Hillary

OBVIOUS LAW 06

Jonathan Speh/ January 13, 2017

“The more brilliant an idea, the more latitude it gives you to be totally off strategy.”

COMING SOON

22 Obvious Laws of Marketing

Subscribe to more laws.

SUBSCRIBE